Drive 25

The mission of KEEP KIDS ALIVE DRIVE 25® is twofold:

1. To educate and engage motorists to be a front-line solution to creating safer roadways in neighborhoods, and beyond, by virtue of our driving behaviors.

2. To support families who experience the death of a loved one due to a traffic incident. Many of these families make amazing, and significant, contributions to traffic safety in their communities in the wake of the death of their daughter, son, mother, father, brother, or sister. KEEP KIDS ALIVE DRIVE 25® stands ready to support and include their initiatives in the work of our mission. (Contact us at 402-334-1391 or to change the way we drive on neighborhood streets, and beyond.

Our goal is to put an end to deaths and injuries caused by all behaviors that contribute to unsafe roadway/roadside environments on our nation’s roads. This includes addressng speeding, stop-sign/stop-light running, tailgating, seat belt use, and all manner of distracted driving. We do so by educating and actively engaging citizens in a common commitment to create safer streets for the benefit of all, beginning right in our own neighborhood. No one wants to be behind the wheel and hit someone. Since speeders are 3 times more likely to be in a crash (AAA) and account for 33% of motor vehicle deaths, observing the speed limit is a great way to significantly reduce crashes, injuries, and deaths.


1. The number one action we can each take so that any child of ours will not become a traffic incident victim on neighborhood streets is to simply say, and enforce, no playing in the street. Set limits for your child. Make sure they have safe places to play. Do not let them play in the street.

2. Know where your child is. Be outside watching younger children – 7 and under. Know who they are with as well as where they are. Dare to Care!

3. Always make sure kids are buckled up. Remember, show your care for others by wearing your seat belt and expecting others to do the same. Do the right thing. SEAT BELTS – FASTENATING!®

4. Make sure your young child is in an approved safety seat or booster seat. Be sure the seat is properly installed and that your child is safely buckled in. For more information visit

5. Cross the street with your child until the age of 10. (Children’s hearing is not fully developed until then, so they may not hear or notice oncoming traffic.)

6. Teach your child to cross the street correctly. Always use the nearest crosswalk when available.

And remember, STOP! TAKE 3 TO SEE® This means:

  • Stop completely at curbside
  • Look left, look right, look left again (and listen, too)
  • Make sure the road is clear before crossing.
  • This is also the way for we adults to obey stop signs.

In addition, teach your children to follow these same steps when approaching a driveway or intersection. Teach them to be aware that a car may be backing out or that a car may be approaching an intersection from any direction. STOP! TAKE 3 TO SEE®

7. Expect your child to wear the proper helmet and pads when riding a bike, scooter, skateboard, or using skates. Helmets should exceed safety standards. Look for an ASTM, Snell, ANSI or CPSC certification sticker. A simple rule for parenting – NO HELMET (or elbow, wrist, and kneepads for skateboards, skates, and scooters) NO WHEELS! Enforce this rule at all times to help your child learn good safety habits.

8. Make sure your child checks in with you on a regular basis (every hour or so) when at a friend’s house. This is important for children of all ages (teenagers, too!).

9. Know the parents of all children in your neighborhood. Support each other in helping to keep all kids safe – in yards, homes, cars, and on bikes, scooters, and skates.

10. Make sure you follow the rules of the road. Buckle up! Drive no faster than the speed limit –slower if needed. Allow one vehicle length for each 10mph between you and the car in front of you (30 mph is 3 lengths, 50 is 5) Pay attention to stop signs and traffic signals. Remember,

Bonus Tip!

Never leave a child unattended in a motor vehicle – whether the engine is running or not! Not only could a child be kidnapped, but s/he could also accidentally trip an automatic window switch. In dozens of instances each year, this results in the strangulation death of a child.

• A pedestrian hit by a vehicle in a 30 mph zone is 3 times more likely to die than one hit by a vehicle traveling in a 25 mph zone. (General Estimates – Police Reported Accidents)

• The street in front of your home is over twice as dangerous as highways when it comes to number of deaths per miles driven. (Federal Highway Administration)

To schedule a community presentation on PARENTING AT THE SPEED OF LIFE, please contact Tom Everson at (402) 334-1391 or e-mail


P.O. BOX 45563 Omaha, NE 68145-0563 (402) 334-1391